my work

Curiosity has always been a pillar for me to weave the behind-the-scenes stories that deserve to be seen and heard. The transition from a dominant identity in my native culture to a minority identity in American society grants me a subtler, more culturally-nuanced, and multi-dimensional perspective. Therefore, I firmly believe that empathy builds empire.


I'm hungry to do things differently. I enjoy combining data-driven insights with creativity to uncover good stories that brings people together, which has always been what jazzes me most. I'm eager to create work that adds value to people's lives, connecting with them by speaking their languages, showing empathy and build genuine trust. “Diversity” isn't just a buzzword or challenge, but rather an opportunity and school of thought I use to embrace creativity and collaboration in all that I do.


Buckle up!


How Big Brand Matters
Influencer Strategies
Market Localization
Roommate Matches